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10 Quiet Luxury Brands of India and their Artistry to Sustainable Fashion
India, once celebrated as the "Golden Bird" for its wealth and artistry, is making a grand return to the global luxury stage. With growing affluence and evolving tastes, the country is embracing its heritage while redefining modern luxury with a unique, sophisticated touch.
As international brands like Valentino and Balenciaga expand their footprint, Indian labels such as Raw Mango and Nappa Dori are carving their own niche. By blending timeless craftsmanship with contemporary elegance, these brands are not just preserving tradition—they’re elevating India’s presence in the world of luxury.
Raw Mango
Founded in 2008 by Sanjay Garg, Raw Mango reimagines Indian textiles with a minimalist aesthetic. Drawing from his deep connection with Chanderi weavers, Garg integrates traditional craftsmanship into modern design, creating handwoven sarees, dupattas, and stoles that exude understated elegance. With over 450 artisans contributing to its ethically crafted collections, the brand exemplifies a harmonious blend of heritage and innovation.
Nappa Dori
Launched in 2010 by Gautam Sinha, Nappa Dori marries Indian heritage with contemporary design through its premium leather goods and travel accessories. What started as a boutique in Delhi’s Hauz Khas has evolved into a global brand, celebrated for its craftsmanship, minimalist appeal, and meticulous attention to detail, offering products available in over 20 countries.
Ura Maku
Founded in 2018 by Manjushree Saikia, Ura Maku champions sustainable fashion rooted in Assamese traditions. By employing eco-friendly practices and handwoven fabrics sourced from North Eastern artisans, the brand offers timeless designs that prioritize craftsmanship over fleeting trends, reflecting cultural authenticity and modern sophistication.
Ekaya
India’s pioneering luxury handloom brand, Ekaya, celebrates Banarasi artistry through its exquisitely woven sarees. By blending heritage techniques with contemporary aesthetics, Ekaya partners directly with artisans to preserve traditional craftsmanship while redefining luxury for the modern age.
The Summer House
Founded by Rekha and Shivangini, The Summer House epitomizes mindful fashion with its ethically crafted womenswear. Using natural fabrics like organic cotton and Tencel, the brand offers timeless, versatile pieces that seamlessly transition from work to leisure. By collaborating with rural artisans and focusing on sustainability, it bridges traditional craftsmanship with modern comfort.
Lovebirds
Founded by Riya and Raghav Khanna, Lovebirds redefines femininity by blending menswear-inspired aesthetics with bold colors and prints. Known for its refined tailoring and versatile styles, the brand challenges fashion norms while maintaining sophistication.
Bodice
Established in 2011 by Ruchika Sachdeva, Bodice is a pioneer in sustainable fashion. With contemporary silhouettes that highlight individuality, the brand fuses traditional Indian textiles with modern cuts, creating a perfect balance of cultural richness and eco-conscious design.
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Misho
Founded by Suhani Pittie, Misho revolutionizes jewelry with bold, artistic designs. Known for its unconventional shapes and intricate craftsmanship, the brand creates versatile pieces that tell a story—perfect for both everyday elegance and standout moments.
Lune
Designer Kriti Tiwari established Lune with a focus on minimalist aesthetics. Offering timeless clothing crafted from premium fabrics, the brand embodies understated elegance that resonates across seasons.
The Line
Founded by Aditi Gupta, The Line specializes in functional fashion with a contemporary edge. From casual essentials to workwear, its versatile wardrobe staples emphasize practicality without compromising on modern style.
Melt
Spearheaded by Sanjana Bahl, Melt innovates fabric design with experimental patterns and textures. The brand’s artistic approach transforms textiles into statement pieces, redefining fabric manipulation in fashion.
The Essence of Quiet Luxury
These brands collectively symbolize the ethos of quiet luxury—where tradition meets innovation, sustainability aligns with elegance, and every piece tells a story. Their commitment to craftsmanship and cultural authenticity redefines modern luxury, inspiring global appreciation for India’s artisanal legacy.
These brands exemplify India's quiet luxury movement, where timeless craftsmanship, ethical practices, and contemporary aesthetics converge to create a narrative of refined elegance.
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