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Ferrari has banned many individuals from buying their cars including celebrities like Justin Bieber, Kim Kardashian and the Chris Brown, and here’s why 👇🏻
Ferrari isn’t just selling cars - it’s selling status. And if you think having the money to buy one is enough, then you need to think again. The prancing horse doesn’t roll into just anyone’s garage. There’s an unwritten rulebook (and a very written one) that keeps Ferrari’s reputation as elite as ever.
And yes, that includes blacklisting a few famous faces, too. Here’s how the prancing horse keeps its reputation as one of the most exclusive brands out there.
The Price of Exclusivity
Let’s face it - most car brands are practically begging buyers to take their cars.
But Ferrari?
They make YOU prove you’re worthy. So, what does it take to join the Ferrari family?
Here's the lowdown:
🚫 No Flipping Allowed: If you plan on flipping your Ferrari for a quick profit, forget about it. Ferrari bans early resales to keep the cars rare and valuable. If you break this rule, don’t be surprised if you find yourself on the blacklist - not for a year, but permanently.
🚫 No Unauthorized Mods: Got some wild ideas for your Ferrari? Maybe a glittery pink wrap? Ferrari’s not having it. They’ve got strict rules when it comes to modifying your car—especially anything that messes with its looks or performance. Just ask Justin Bieber, who made headlines when he customized his 458 Italia and sold it off, landing himself on Ferrari’s “no-no” list.
🚫 Keep It Private: If you’re famous and you want to throw shade on Ferrari, be prepared to face the consequences. Kim Kardashian reportedly found herself banned from buying new models, possibly because of her penchant for over-the-top customizations. Ferrari isn’t afraid to protect its image, even if you’re a global superstar.
Violations made by celebs and their consequences!
Justin Bieber customized and flipped his Ferrari 458 Italia, later selling it at auction. Kim Kardashian is said to be banned because her flashy modifications clashed with Ferrari’s sleek aesthetic. Meanwhile, American singer Chris Brown aired his complaints publicly. All of this goes against Ferrari’s strict policies, and the result?
No more Ferraris for them.
How Does Ferrari Get Away With This?
Most car brands would be scrambling to keep customers happy if they tried enforcing rules like these. But Ferrari?
They’ve turned it into an art form. The more exclusive something is, the more people want it. Ferrari’s strict policies make owning one feel like being part of an ultra-exclusive club, where the rules only add to the allure.
What Businesses Can Learn from Ferrari
It might seem like Ferrari is going to extremes, but one thing’s clear: exclusivity sells. The harder it is to get your hands on something, the more people want it. While many brands are trying to make their products more accessible, Ferrari has built its legacy on doing the opposite.
So, next time you’re thinking about making your brand more “customer-friendly,” ask yourself: could a little exclusivity take your brand to the next level?
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