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Sabyasachi Mukherjee: 25 Years of Revolutionizing Indian Fashion
What would you do with ₹20,000? Splurge on a shopping spree? Or maybe fund a quick getaway? For Sabyasachi Mukherjee, it was all he needed to kickstart an empire. From a small loan to becoming India’s biggest luxury fashion powerhouse, Sabyasachi’s journey is nothing short of a Bollywood-worthy script.
As his iconic label celebrates 25 years, we’re diving into the story of how this middle-class boy from Kolkata turned his name into a global phenomenon—one handcrafted masterpiece at a time.
From a Garage to a Global Phenomenon
Born into a middle-class Bengali family in Kolkata, Sabyasachi’s love for design was evident from a young age. Despite resistance from his family, he pursued his dream, joining NIFT Kolkata and graduating with top honors.
In 1999, with just ₹20,000 borrowed from his sister, he turned a small garage into his first studio. It was here, without frills or grandeur, that his journey began. Sketching designs and collaborating with local artisans, he crafted pieces that would soon redefine the Indian fashion landscape.
The Breakthrough That Changed Everything
Sabyasachi’s breakthrough came in 2001 when he won the Femina British Council’s Most Outstanding Young Designer of India Award, earning him an internship in London. This global exposure broadened his creative perspective and laid the foundation for his unique aesthetic—a blend of Indian heritage and modernity.
In 2002, his debut collection, Kashgar Bazaar, at Lakmé Fashion Week earned him the title “The Future of Indian Fashion.” From there, he quickly became a name to watch.
Making Waves in Bollywood and Beyond
By 2005, Bollywood came calling. Sabyasachi’s costume designs for Black earned him a National Award, setting the stage for collaborations with films like Laaga Chunari Mein Daag and Baabul. His intricate, story-driven designs became synonymous with luxury and culture.
The turning point came in 2007 with Chand Bibi, his first bridal collection. His name became inseparable from Indian weddings, with celebrity brides like Deepika Padukone, Priyanka Chopra, and Anushka Sharma choosing his designs for their big days.
Taking India’s Heritage Global
Sabyasachi wasn’t just content with dominating India; he wanted to take Indian craftsmanship to the world. In 2021, Aditya Birla Fashion acquired a 51% stake in his brand for ₹398 crore, setting the stage for global expansion.
In 2023, he opened his first international flagship store in New York City. With opulent interiors and regal collections, the store introduced global audiences to the rich tapestry of Indian heritage.
The Empire He Built
Today, Sabyasachi has flagship stores in Kolkata, Mumbai, Delhi, Hyderabad, and NYC, with a projected revenue of ₹500 crore in 2025. His next goal? To transform his brand into a $2 billion empire by 2030.
From iconic bridal collections to luxurious jewelry and home decor, the brand now stands as a testament to timeless craftsmanship and innovation.
The Legacy of a Visionary
Sabyasachi Mukherjee’s journey isn’t just about fashion; it’s about storytelling, heritage, and passion. His ability to blend tradition with modernity has redefined what luxury means in India and beyond.
As he continues to innovate and inspire, Sabyasachi remains a beacon of Indian artistry on the global stage—a true revolution in the world of fashion.
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