Aston Martin Partners With Breitling As Official Watch Partner In Multi-Year Collaboration

British luxury carmaker Aston Martin has announced Swiss watchmaker Breitling as its Official Watch Partner under a new multi-year agreement covering road cars, future timepieces, and Aston Martin Aramco Formula 1 Team. Revealed on February 5, 2026, the partnership will lead to the launch of the first co-developed Aston Martin watch in the third quarter of 2026, while Breitling branding will appear on Formula 1 cars as team apparel.

The collaboration connects two heritage brands rooted in performance engineering. According to the companies, the partnership will extend beyond marketing into design and engineering collaborations tied to automotive and racing culture.

“Aston Martin and Breitling have crossed paths at key moments in design and culture,” says Adrian Hallmark, CEO of Aston Martin, noting that the partnership reflects a shared focus on craftsmanship and performance. 

On the other hand Breitling CEO, Georges Kern added that both brands emphasize purposeful design and technical precision. He also added, “The partnership is a perfect showcase of excellence, design, mastery, and performance, something that is integral to everything that Aston Martin puts in name too.”

The partnership begins with the Navitimer B01 chronograph 43 Aston Martin Formula 1 Team edition, a limited-production watch featuring a titanium case and carbon fibre dial elements inspired by Formula 1 materials. The release marks Breitling’s entry as the team's Official Watch Partner as luxury brands continue to expand their presence within the sport.

Industry observers see the move as part of a wide strategy among luxury watchmakers to align with Formula 1's growing global audience, while Aston Martin continues to build lifestyle collaborations that extend beyond the automotive sector.