Ferragamo just unveiled its 2026 Valentine’s Day collection.

For Valentine’s Day 2026, Italian luxury brand Ferragamo takes a restrained and thoughtful approach to romance. Titled Hug Me Close, the collection translates affection into design through accessories that emphasise connection, care, and permanence. These are pieces created not just to be worn, but to hold meaning.

Rather than fully relying on overt romantic symbols, Ferragamo focuses on form, material, and craftsmanship. The result is a collection that feels personal and enduring, rooted in the idea that luxury is as much about emotion as it is about aesthetics.

The woman selection is led by the Hug Bag, offered in rich burgundy, as well as black with a striking red interior. Alongside it, the Soft Hug arrives and blue with a black interior, reinforcing the balance between softness and structure that defines the line. The bag offering is completed by a natural leather bucket bag, secured with the signature Hug buckle.

Silk plays a central role in the Valentine’s edit. One scarf features an intricate print of Palazzo Spini Feroni, Ferragamo’s historic Florentine headquarters, created using the house’s signature petal technique, where hundreds of colour coloured petals are placed side-by-side to form the design. The second scarf presents a floral composition set against an optical radical background, offering a more graphic interpretation.

Footwear continues the romantic narrative with the Mary Jane silhouette, featuring a sculpted heel and the iconic Vara bow. The multicolour floral print and shades of blue, red, white, and black and character while maintaining refinement.

The selection is completed with the Charm watch, eyewear, gold-tone earrings, leather bracelets, and the Signorina Romantica fragrance, reinforcing Ferragamo's focus on considered elegance. 

For men, the Hug Bag remains the focal point of the collection. It is crafted in natural tan leather, black pebble calfskin, and a warm dark brown version featuring a suede panel crossed by a vertical woven leather band. This woven detail is echoed on the handles, adding subtle continuity to the design.

The Hug Bag is also available in a messenger format, designed for versatility and ease of wear. It can be carried by hand, worn crossbody, or styled over the shoulder, making it well suited to everyday use.

Footwear is represented by the classic black loafer with Gancini hardware, a timeless design that transitions effortlessly across occasions.

And in silk accessories, the essential jacquard tie features a heart motif in shades of red and blue, offering a discreet reference to the Valentine’s theme. The men’s edit is completed by belts, small leather goods, leather bracelets, the F-80 Tonneau watch with a strap made from recycled material, and the Supreme Leather Fragrance.

With Hug Me Close, Ferragamo celebrates personal gestures and quiet moments of collection. The collection reflects a vision of luxury that values craftsmanship while making space for what matters most.

The Ferragamo Valentine’s Day 2026 collection is available at Ferragamo boutique worldwide, on select online marketplaces and at ferragamo.com 

Click the photo below to view all the products.