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The true story behind the world’s most iconic car brand.
Enzo Ferrari, the founder of Ferrari, was born in 1898 in Modena, Italy, to a metalworker’s family. Life didn’t offer him much — no wealth, no connections. But at just 10, standing beside his father at a car race, he found something more powerful: purpose.
Cars weren’t just machines to Enzo. They were emotion, speed, and identity. After serving in World War I, he returned home and took whatever jobs he could — first as a test driver, then a mechanic, and eventually, a racer.
By 1920, he joined Alfa Romeo as a driver. He was fast. Focused. Fearless. But Enzo didn’t just want to race cars. He wanted to build them.
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In 1929, he founded the Scuderia Ferrari Team, managing Alfa Romeo’s racing efforts. The team quickly gained fame on European tracks. But for Enzo, this was still someone else’s car, someone else’s brand.
Then came the turning point. In 1939, Alfa Romeo decided to bring its racing division in-house, ending Scuderia Ferrari’s role as its official racing team. This move stripped Enzo of control over the very operation he had built from the ground up.
Unwilling to compromise on his vision or take orders on how to run a racing team, Enzo chose to leave. The split wasn’t easy — as part of his exit, he agreed to a legal clause that prevented him from using the Ferrari name for at least four years.
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So, he started a new company: Auto Avio Costruzioni. It wasn’t yet a Ferrari by name, but the dream was alive. And just when things seemed to move forward, World War II bombed his factory and ruined everything. Most would have quit, but Enzo rebuilt.
In 1947, the world finally witnessed Ferrari, with the launch of the 125 S — a V12-powered beauty that didn’t just drive, it roared. It won its first race within weeks, turning heads across Europe. Ferrari wasn’t just born — it arrived.
Under Enzo’s leadership, Ferrari dominated Formula 1, Le Mans, Mille Miglia — writing its legacy one victory at a time. But what made the brand truly different was that it never compromised. Every car was built like a race car — fast, fierce, emotional.
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Ferrari became more than a machine. It became a symbol of passion, perfection, and pride.
In 2015, decades after Enzo’s passing, Ferrari went public on the New York Stock Exchange. Today, it’s valued at over $75 billion, producing some of the world’s most desired cars — from the SF90 Stradale to the Purosangue SUV.
But behind all that horsepower is a boy from Modena — One who lost everything, got back up, and built a name the world would never forget.
That’s how a poor boy built Ferrari.
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